Digital marketing has cemented its position in all the advertising campaigns of today. While mailing and phone marketing efforts may still work in some cases, digital strategies are slowly making them obsolete.
Marketing specialists are working hard to come up with a new trick to lure in as many clients as possible. That’s why watching out for trends is one of the most important tasks of any advertising team. Digital marketing experts shared a few trends to look out for. The rest is up to you.
1. Voice Marketing
Siri and Alexa are contemporary consumer’s best friends. More and more people are foregoing the simple typing and relying on the digital assistants to do their search for them. The voice shopping is expected to exceed $40 billion by 2020. Which means voice searches and voice recognition will be on the rise.
Failing to adjust the marketing strategy to voice searches can leave a company far behind. Since voice search doesn’t work the same way the text search does and neither does voice shopping, businesses have plenty of work ahead of them.
2. Tiny Ads
The attention span of an average consumer is getting shorter each year. The amount of information required to be processed is growing, leaving a person little time to watch your advertisements. That’s where short ads come in.
In the next year or so, advertisements shorter than 10 to 15 seconds are going to rule the marketing campaigns. There isn’t much you can say in 10 seconds, but be ready to stuff as much as possible in a short ad. Otherwise, the consumer will lose interest fast.
Short ads are in full swing on YouTube. More and more companies will adopt them in 2019.
If you don’t have chatbots, you may be losing profit. Chatbots are creating excellent customer service options for consumers all over the world. By 2020, 25% of all consumer interactions are expected to be handled by chatbots.
Chatbots can be great assistants for your marketing campaign, luring in consumers and creating a round-the-clock assistance channel for customers all around the world. A high-quality bot can improve your SEO efforts while making your brand likely to be recommended.
The majority of consumers report satisfaction with chatbot experience. As long as you can find the right one, you are in the game.
4. Programmatic Advertising
Programmatic advertising is the new trend in the digital marketing realm. It involves using software to place your ads online. This helps the marketing team to deal with important issues while the computer does the work for them.
AI technologies analyze the consumer’s behavior to determine where and when your ad would get the highest conversion rate. This method is still being perfected. Experts from the programmatic marketing agency War Room believe that, with time, programmatic advertising is bound to become an integral part of any marketing campaign.
5. Mobile Marketing
This one is obvious but still deserves plenty of your attention. About one-fifth of the world’s population uses mobile devices. More than 80% of the social media time is spent on mobile. More and more people are foregoing desktop computers due to their lack of mobility.
That’s why the majority of the digital advertising efforts must be directed at mobile marketing. Each business should be adopting the highest quality mobile marketing strategy in order not to miss a large chunk of its target audience.
Digital marketing trends are changing rapidly. Staying on top of them can guarantee success.